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| February 2001 |
Apple talks about the future of Mac, while developers stewSAN FRANCISCO -- It was keynote business as usual for Steve Jobs, even if it wasn't for Apple, at the 2001 version of Macworld Expo held here Jan. 9-12. Crowds were estimated to be near a record 80,000 for the event. There was certainly a full house for the keynote of Apple's iCEO. His presentations are the stuff of which legends are made, and it would be repetitive to utter the phrase "the atmosphere is more like a rock concert with techie overtones than a mere demo." By now, the computer industry has analyzed this latest burst from Jobs' famous reality-distortion field, and pulled it back into the real world, where computers have to be used to get work done. After plenty of expenditures on new hardware and software during Y2K, be it for the millennium bug or other reasons, there has been a pullback of sorts throughout the industry. It is always the mission of Jobs -- and Macworld Expo -- to hype the Macintosh, and the hype has been very well done. More surprisingly, the inflated expectations generated have usually been fulfilled in the reign of the iCEO. For those producing publications with Macintoshes, Jobs did have some important announcements, although they didn't exactly jive with what was said at Macworld San Francisco last year. Yes, the much worked-on and talked-about Mac OS X (see The Cole Papers, February 2000 and December 2000) now has a certain date when it will be shipping, and that date is March 24. For the most reasonable sum of $129, a G3 or G4 computer can have all the joy of the Aqua interface, true multitasking and so much more, provided that the application you are running has been Carbonized (i.e. rewritten) to take advantage of all the new power of X. And it so happens that 100 Carbonized Macintosh applications (Job's count) were announced at the Expo. Clearly, developers are excited about the possibilities of a truly modern, Unix-based operating system for the Macintosh at last. Jobs, casually bejeaned and with a retro Miami Vice-style three-day growth of stubble, did make a point of addressing the complaints of long-time Macintosh users about adjusting to the new OS. Contrary to what was in the public beta of OS X, the Apple menu has been moved back to its usual place on the left side of the menu bar, and not in the center. "But we've got something that's even more fun," Jobs raved, and showed that since the Finder is nothing more than an application, old-time Mac users can, at their discretion, set up OS X to operate just like the Finder in OS 9 does. So the Finder does live on as an application, which, from Jobs' demo, looked and performed just like the Finder Mac users have grown to love over all these years. Jobs made a big point of the 75,000 feedback submissions that the public beta brought forth, and the 100,000 plus copies sold. More importantly, Jobs announced that OS X would not be bundled with new Macintoshes until July (which gives some time to get the kinks out of the 1.0 release) and that the new, speedier G4s (up to 733 MHz) would have another Peripheral Component Interconnect (PCI) slot for a total of four, rather than three. Graphics professionals had been decrying the lack of expansion slots since the demise of the old Macintosh 9600 model, which had a generous six slots for expansion. For money-conscious managers, Jobs announced a price cut on the popular Apple Studio Display flat-panel monitor, from $999 to $799.
The future of Apple
As we enter the 21st century, the new Macs have progressed far beyond desktop publishing, Jobs opined, but the question being asked in the real world was -- combined with OS X, would a digital hub and a new OS be enough to keep the Macintosh viable? To answer this vital question, I sought out the chief executive of a cross-platform company that started out totally Macintosh. The software the company makes performs an application that is a vital function for media companies. The chief executive wanted the Macintosh to succeed, but in the real world, said it certainly wasn't a sure thing. The doubts included:
With nearly automatic built-in costs for maintenance and training using Windows or UNIX, in the real world, trainers and systems personnel would rather recommend a system that virtually mandates continuing income for trainers and troubleshooters. Why recommend an easy-to-use system with low maintenance that offers less income for trainers and consultants.
Software stuff
Of course, I found several items of interest, both hardware- and software-wise in a show that was arranged a little more openly, yet still seemed crowded with Macintosh enthusiasts, despite one very rainy day and no announcement that really stole the thunder from Jobs and his Mac-centric digital vision.
For Macworld Expo, the company announced 21 new ScriptPaks, which enable the user to use voice commands to put an application through its usual paces without any input device but the voice. It's quite a sight to see Quark XPress, with all keyboard commands, being run by voice control. The program is $99, the Quark ScriptPak (the most expensive) checks in at $40. Chuck Rogers, MacSpeech evangelist, was pleased with the progress the Mac-only company has shown to date, and shrugged off comparisons of iListen to the late Power Secretary, which he said was much better, "because of much more powerful computers." MacSpeech will sell you a noise-canceling microphone, which is necessary ... Apple's old PlainTalk mikes just don't do a good enough job. Finally, there might be an all-Mac competitor to ViaVoice. So what about iListen and OS X? OS X and speech recognition? Some significant problems and issues remain, Rogers said. However, work is proceeding with a beta tester under the Classic (non-Carbon) environment.
Neumann would prefer that the company's core technology be referred to as metadata asset management, reflecting Cumulus' ability to break up something like a PowerPoint presentation or an XPress document into its component parts and put it all in its database.
ACDSee 1.5 isn't full of a plethora of bells and whistles, but it does the job extremely well, and is not much of a memory hog, requiring only 8 megabytes of memory on OS 8.6 or better to run. And it's only $39.95.
Add to this a sticky word processor with built in spell checking and search and replace. Move over Word ... now a sticky note becomes a word processor with reminders and task lists as well. It runs on everything from OS 8.1 to OS X. At last, a way to organize the information on all those random notes.
With this software version of the concept, users can set up and automate file management, communications and other Internet-related tasks. With 26 different steps to combine together in a variety of ways, users can create drop boxes that can do whatever instructions are contained within them, be it file compression, e-mail transfers or custom alert dialogs. Everything old becomes new again in a digital version, or so it seems.
It's for Mac and Windows, it can export the charts as HTML for use on the Web and it's fairly straightforward. Here's a vote for a small company from a far-away place that was once the breadbasket of the now-defunct Soviet Union. They are eager and offer great, free technical support via e-mail. If your job depends on coming up with a smashing network diagram or workflow chart, this little $125-program could be the answer.
Hardware hall
This is the ultimate portable keyboard, rugged and light (just two pounds), runs for more than 100 hours on four AA batteries, now has improved spell check and actual cut-and-paste, as well as a USB connection for both PC and Mac. This reporter has used one of these devices since its introduction and while most of his notes at Macworld were taken on an AlphaSmart, four years later it still attracted attention. At $199, these devices can be lost many times and still cost less than an expensive laptop. There's no modem, but otherwise it's a great device for writing notes and stories and then either printing them out or getting them into a desktop computer.
QPS introduced its Que D2 Dual drive, a slim package combining a 6-gigabyte hard drive that also has a removable media drive, both in one enclosure. Weighing less than two pounds, the device's SuperDisk will read 3.5-inch disks in both 120- and 240-megabyte sizes, as well as the traditional 1.4-megaybyte floppy and, on the PC side, the old 720-megaybyte format. If only the SuperDrive format was as widespread as the Zip 100, it would be not just great, but insanely great. Of course, Iomega has the Zip, and it has been the basis of its profitability for years. But files, particularly multimedia content, are getting huge, so that's why the Peerless drive was announced at Macworld. Although not shipping until midyear, it won Best of Show. Basically the size and shape of a small electric razor or hand-held computer, it comes in 5-, 10- and 20-gigabyte sizes and can be plugged and unplugged from a computer just like a razor is to a charging device. All the electronics are in the base station, and the read-write heads are sealed into the removable device. Contamination risk from dust is lowered and costs are lowered with this arrangement. So get it now with the D2 Dual, or get it later with the Peerless system.
-- George Powell, powell@colepapers.net
ACD Systems International Inc., From THE COLE PAPERS, February 2001, Copyright © 2001, All Rights Reserved.
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