COLE'S NEWSWIRE, Aug. 20, 1997

Aug. 20, 1997
Vol. 3, No. 34

The NEWSWIRE is a weekly distribution of information about the sales and installations of publishing technology and the latest news on new products developed by suppliers to the industry.

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ADOBE SYSTEMS INC.
Adobe Systems Inc. of San Jose, Calif., has announced that it has distributed more than 20 million copies of the Adobe Acrobat Reader software, which is used to open Portable Document Format (PDF) files. Adobe is on the World-Wide Web at http://www.adobe.com/.

ADVANCED TECHNICAL SOLUTIONS INC.
Advanced Technical Solutions, a publishing systems supplier based in Wilmington, Mass., has announced that it will market a Windows NT-based version of ATS Gateway, a high-speed interface to legacy Atex systems.

Gateway works at the Atex MPB (Multi-Processor Bus) level, providing a fast link to Atex files from PCs and Macintoshes. Previously running on OS/2, the NT implementation of Gateway uses a wider range of network protocols and is portable to other platforms.

ATS is on the Web at http://atsusa.com/.

ARCHETYPE INC.
Archetype, a publishing systems software provider formerly based in Burlington, Mass., has relocated its corporate headquarters -- and 30 employees -- to Cambridge, Mass. Archetype, a wholly-owned subsidiary of Bitstream since their merger in April 1997, has moved into Bitstream's corporate facilities at 215 First St., Cambridge, Mass. 02142. The phone number is (617) 520-8550.

Archetype is on the Web at http://www.atype.com/.

BASEVIEW PRODUCTS INC.
Baseview, a subsidiary of Harris Publishing Systems Corp. based in Ann Arbor, Mich., has announced it served clients at 33 sites in July. Among them were the TEXARKANA (Texas) GAZETTE (32k, morning), which installed Baseview's AdManagerPro classified software on seven workstations, and the GREENVILLE (Ohio) DAILY ADVOCATE (9k, evening), which is now using Baseview's NewsEditPro IQue with Hot Backup on eight workstations.

Baseview is on the Web at http://www.baseview.com/.

CLASSIFIND NETWORK INC.
ClassiFind Network, a provider of classified-ad web access based in San Diego, has announced a strategic partnership with Multi-Ad Services Inc., an advertising production software supplier based in Peoria, Ill. Multi-Ad distributes CAMS (classified advertising management software), which will be linked to ClassiFind software to instantly replicate classifieds on the Internet. ClassiFind's multimedia classified services will be offered to users of Multi-Ad's CAMS program without need for new software, hardware or people.

ClassiFind is on the Web at http://www.classifind.com/. Multi-Ad is at http://www.multi-ad.com/.

4-SIGHT
4-Sight, a supplier of high-speed transmission software based in Woburn, Mass., reported a surge of inquiries for its ISDN file transfer products that corresponded to the two-week strike at United Parcel Service. The inquiry tally jumped from about 20 a day to more than 40, the company said.

4-Sight is on the Web at http://www.4sight.com/.

MONOTYPE SYSTEMS INC.
Monotype, an imaging device manufacturer based in Rolling Meadows, Ill., has announced these recent installations:

-- ROCHESTER (N.Y.) DEMOCRAT & CHRONICLE (141k, morning): Two Futuro HN recorders at Canal Ponds, the paper's remote printing site.

-- FINDLAY (Ohio) COURIER (25k, morning): One ExpressMaster 6000 drum recorder, the paper's second, and one LaserPlex multiplexor and IQ software.

-- PITTSBURGH POST-GAZETTE (243k, morning): The first U.S. installation of the multiple-media Futuro recorder.

Monotype is on the Web at http://www.monosys.com/.

NEWSINC.
Newspapers need to promote themselves and their content better, NEWSINC. Editor and Publisher David M. Cole writes in the cover essay of the Aug. 18 issue of the newsletter of the business of the newspaper business.

"We must redouble our efforts at marketing," Cole writes in introducing coverage of the Marketing Conference sponsored by the Newspaper Association of America in San Francisco in July.

Correspondent L. Carol Christopher takes a close look at Marketing Conference presentations about plugging in to trends, serving the Hispanic market and teaming up with retail advertisers for the good of the community.

Also inside, Senior Editor Pete Wetmore finds federal legislation easing one kind of cross-ownership rule taking effect the same week as Media General grudgingly divested itself of a TV station. Wetmore also runs down a lengthy list of newspaper swaps and sales, and talks with the CEO of McClatchy Newspapers about changes in the group's administrative structure.

And, New(s) Media Columnist John Bryan introduces himself as "EveryPutz, the guy in the back of the room who asks the questions that everybody else is too intimidated to ask."

For more about the Aug. 18 issue of NEWSINC., visit The Cole Group on the Web at http://colegroup.com/.

SEYBOLD SAN FRANCISCO
The Seybold Organization, an information provider based in Foster City, Calif., has announced that Microsoft CEO Bill Gates will deliver a special keynote address at this year's Seybold San Francisco/Publishing 97 conference and trade show Sept. 29-Oct. 3 at the Moscone Convention Center. Gates will speak at 9 a.m. Oct. 1 on a topic yet to be disclosed.

More than 40,000 print, web and Internet publishing professionals are expected to attend. Other market leaders scheduled to give keynote addresses are John Warnock, chairman of Adobe Systems Inc. of San Jose, Calif., and Mike Homer, senior vice president of marketing for Netscape Communications of Mountain View, Calif.

Seybold San Francisco will contain the Newspaper & New Media Seminar, co-sponsored by Seybold and The Cole Group. For more information, visit Seybold at http://www.seyboldseminars.com/.

SOFTQUAD
Toronto-based Softquad, a provider of content publishing tools for the Internet and corporate intranets, has announced it is now shipping HoTMetaL PRO 4.0, the latest version of its tool for creating and managing web sites.

New features include Site Maker, a site creation environment; a more robust graphics editing environment from Ulead PhotoImpact SE; HoTMetaL FX, a drag-and-drop environment for adding technologies to web pages, and several Power Tools from leading third-party developers.

SoftQuad is on the Web at http://www.softquad.com/.

ZIP2 CORP.
Zip2, a provider of on-line products for media companies based in Mountain View, Calif., has announced release of Community Suite, a group of tools for publishing on the Internet that includes Community News, Community Calendar and Community Forum. By using Community Suite, local groups and businesses will be able to post, update and maintain their information on the Web without help or hindrance of third parties.

Zip2 is located on the Internet at http://www.zip2.com/.

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COLE'S NEWSWIRE is compiled by Pete Wetmore and distributed by The Cole Group, publishers of THE COLE PAPERS, COLE'S GUIDE TO PUBLISHING SYSTEMS and consultants to newspapers and magazines worldwide. To receive more information about The Cole Group, send e-mail to: info@colegroup.com.

Copyright (c) 1997, The Cole Group. All Rights Reserved. This transmission may not be copied, archived or retransmitted without the express written permission of The Cole Group. If you are not a subscriber to COLE'S NEWSWIRE, you have received this transmission illegally.

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