The Cole Papers

NAA's Orlando magic

Following the success of this year's first SuperConference, the Newspaper Association of America has scheduled a second one for Jan. 12-17 in Orlando, Fla.

The SuperConference combines the previously separate pre-press, press and post-press annual seminars the organization had run through the '90s. Under this scheme, a publisher, editor or production executive can make one trip and get the latest information on a variety of topics.

The NAA has added a new track, health and safety, to the agenda. Here are highlights from each track:

  • Pre-press (Sunday through Tuesday): A session on "hot new technologies" will address open document applications, Live Picture formats, data broadcasting and using HexWeb. The NAA and IFRA will share the results of research on computer-to-plate technologies. Reproduction quality will be addressed in another session. "New ways of handling advertising electronically" will talk about sales force automation. And one session will be formatted like a TV game show, which is to be called "Pagination Imagination."

  • Health and safety (Sunday through Tuesday): Following a "hot new technologies" session, attendees will hear about "The EPA Side of Things"; a session that previews new videos on hearing conversation and lift trucks; a discussion of underground tanks; a 20-minute Osha quiz; a mock trial on an Osha inspection where the audience is the jury; a meeting on violence in the workplace, and "All About Ergonomics."

  • Press and materials (Tuesday and Wednesday): Scheduled sessions will address densitometry, total quality, installations, coping with a narrower web, flexo quality, newsprint waste, outlook and trends.

  • Post-press (Wednesday through Friday): Topics will include production planning software, microzoning, productivity gains and the operation of the future.

    The meetings will be held at the Hilton at Walt Disney World. The registration deadline is Dec. 13.

    Newspaper Association of America, (703) 648-1282.

    -- dmc

    Bit bucket ...

    New media mavens: At Hearst New Media in New York, Jay Bobowicz has been named veep for new media development and operations, from veep operations and business development for the company's HomeArts Web site. ... At IBM's Canada Internet Consulting Group, Marcia Olmsted has joined the organization. She'd been director of international communications and technology at Southam New Media (part of the Southam newspaper chain) in Don Mills, Ont. ... At Landmark Communications Inc. of Norfolk, Va., Gordon Borrell has returned as vice president of new media. Previously he'd been an international business development executive with Internet service provider InfiNet, also of Norfolk. ... At Excite Inc. of Mountain View, Calif., Leah Gentry has been named assistant managing editor. Gentry recently left the Chicago Tribune as its Internet editor; previously, she was on-line editor for the Orange County Register in Southern California. ... At the Seattle Times, Michelle Buetow has been named entertainment web producer; previously she had been an editor of the paper's special advertising sections. Also at the Times, Mike Lyons has been named on-line news editor. He was formerly a copy editor on the paper's foreign and national desks. ...

    Real bits: At Copley Newspapers of La Jolla, Calif., Milt Goldwasser has been named vice president; he remains chief information officer of the company. ... At John Fairfax Publications of Sydney, Australia, Dr. Ross Wood has been named chief technology officer; previously he had been corporate computer services manager at News Ltd. ... At the Scitex Graphic Arts Users Association, Tom Cusack has been elected president; his day job is pre-press director at the Star-Ledger in Newark, N.J. ... At The News-Gazette in Champaign-Urbana, Ill., Pete Wetmore has been named news editor; previously he was night news editor. (Wetmore's day job is senior editor of this very newsletter.) ...

    Vendor views: At the Associated Press of New York, Tori Smith has been named director of corporate communications; previously she'd been the acting director. ... At Best Software Inc. of Reston, Va., Betsy Ashton has joined the company. Most recently, Ashton was the director of the NewsView Solutions product line. ... At Monotype Systems Inc. of Rolling Meadows, Ill., Jerry Kochman has been named graphic systems support engineer; previously Kochman had been a publishing systems specialist at the Milwaukee Journal Sentinel. ... At the Newspaper Association of America in Reston, Va., Kevin McCourt has been named director of operations for RealFind USA, a new service of the NAA; previously, McCourt had been with ClassiFacts of Aurora, Colo. ... At Real Media Inc. of New York, Myles Fuchs has been named senior veep of sales and marketing; previously Fuchs ran MMF Communications, a media marketing and sales consulting firm he founded in 1987. ... At Seybold Seminars of Foster City, Calif., Roger Black has been named conference chair for Seybold Seminars New York (April 22-25); Black is the creative director of @Home of Mountain View, Calif. ... At Sysdeco Media Group of Bedford, Mass., Jeff Litvak has been named product manager for the Sysdeco Editorial System; previously Litvak held a similar position with CText Inc. of Ann Arbor, Mich. ...

    Confabs: WebNation, scheduled for Dec. 2-5, has been canceled; check out http://www.web-nation.org/ for more info ... Directories & Yellow Pages on the Internet, a conference sponsored by the Kelsey Group, is Dec. 3-4 in San Francisco. Topics include "Advanced Marketing: You've Got to Attract Eyeballs Before You Get Ads," "Sales Strategies That Work: An Oxymoron?" "Content Gumbo: Do You Have What It Takes?" "Getting National Advertisers on the Net" and "Clutter, Clutter Everywhere, Who Will Win and Why?" Call (609) 921-7200 or e-mail tkg@ix.netcom.com. ... OnLine Advertising '97, a conference and exhibition sponsored by Jupiter Communications, will be Dec. 3-4 in New York. Speakers include Martin Nisenholtz of the New York Times, Paul DeBenedictis of Hachette Fillipachi New Media, George Bell of Excite Inc., Bob Meyers of NBC, Halsey Minor of C/NET and Ted Leonsis of America Online. Call (212) 780-6060, ext. 103, for more information. ... Business Online is Dec. 3-4 in San Diego. Speakers include Richard Tong of Microsoft Corp., Shikhar Ghosh of Open Market Inc., Daniel Greenberg of AC Nielsen and Steve Mann of Computer Associates Inc. For more information, call (508) 470-3880 or visit the web site at http://www.dciexpo.com/. ... Making the computer-to-plate decision, a teleconference with Rochester Institute of Technology's Frank Romano, will be Dec. 5. Contact Jeannine Keenan at the Printing Industries of America at (703) 519-8145 for more information. ... Digital Color '96 will be Dec. 8-10 in Orlando, Fla. Co-sponsored by Gatf and RIT, this conference offers two technology tracks -- one for Photoshop users and one for print managers responsible for digital color systems. Call (412) 621-6941 or send e-mail to info@gatf.lm.com ... Fall Internet World '96, a conference sponsored by MecklerMedia, will be Dec. 9-13 in New York City. Speakers include IBM's Louis Gerstner, Sun's John Gage and Netscape's Mark Andreessen. Call (203) 226-6967, or point your browser at http://events.iworld.com/fall96/iw/ for more information. ...

    Errors & Omissions: In last issue's story on sales force automation, we printed a bad phone number for Media Marketing Inc. of Boulder, Colo.; the correct number is (303) 440-7855. ... #

    "MSN -- it's a loss. Expedia -- a loss, MSNBC, a loss. We're going to lose a lot of money before we break even."
    -- Microsoft Executive Veep Steve Ballmer, explaining to an industry group that the company will spend at least $400 million this year on Internet content development and similar amounts over the next few years before seeing any profit.

    From THE COLE PAPERS, December 1996, Copyright © 1996, All Rights Reserved.

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