The Cole Papers

Whole ball of media: A display screen from Cascade Systems' Mediasphere archiving system.

Top picks at Seybold trade show

BOSTON -- With more than 200 companies exhibiting at the Seybold Seminars Exposition, it was hard to lay a hand on all the hot products.

In fact, it was hard just sorting out what was "pre-press" and what was "no-press."

More than 17,000 people attended the expo March 29-31 at which the editors of the Seybold newsletters voted on what was new and what was not: more than 100 products made the "worldwide debut," "USA debut" or "new technology" categories.

From among those products the editors bestowed awards for innovative technology and excellence. Some notable highlights:

  • Managing Editor Software Inc.: The Jenkintown, Pa., company got the nod for its Advertising Layout System 2.0, the Macintosh-based display ad dummying product.

    Though we've written extensively about this product in the past (see The Cole Papers, September 1994; October 1994), it was interesting to note that Seybold Contributing Editor David Neeff looked beyond the product's existing features.

    "With the use of AppleScripting," said Neeff, referring to the Mac's macro programming language, "we believe ALS can be the basis for a truly automated production scheme for both small and large publications at an effective price."

  • Cascade Systems Inc.: Combining a sophisticated indexing engine, the Sybase relational database and Adobe Acrobat technology, Mediasphere won a Seybold award for excellence.

    This archiving product has come a long way since we saw it at NEXPO '94 (see The Cole Papers, September 1994). We complained then that the natural language search engine returned stories ranked by the probability of the search's success. Andover, Mass.-based Cascade has alleviated this problem with a filtering concept that allows the results to be sorted any way the user wishes.

    With client software for both Mac and Windows, a big sale to what we might call a Major East Coast Daily, and as another company that has an investment relationship with Adobe, Cascade is poised to give the traditional suppliers of archiving technology a run for their shekels.

  • HSC Software Inc.: Saying that "designing an appealing user interface along with a product that is technically superior clearly deserves special attention," the Seybold editors gave an award for excellence to KPT Convolver, an imaging plug-in designed by Kai Krause.

    KPT installs into any imaging program that supports the Adobe plug-in architecture (Photoshop, etc.). It performs unsharp masking and offers large-image gaussian blur features, as well as a number of other imaging filters to alter hues, colors, tints and contrast. HSC is based in Carpinteria, Calif.

  • Navisoft Inc.: This newly acquired division of America Online won an award for its NaviPress and NaviServer products. The first is a World-Wide Web page development tool, the second a Web server.

    We found NaviPress the more interesting of the two. The creation of World-Wide Web pages -- which use hypertext to send the user from one page to another -- is inherently difficult. NaviPress provides a method to visually organize the links between pages, providing a flow chart of all the links that have been embedded.

    Further, the product provides for a method of cut-and-paste to allow a Web page author to skip having to type in the long, cumbersome code of the page links (commonly called URLs, or Uniform Resource Locators).

    The company from Needham, Mass., says NaviPress is available for Windows now and is in beta testing for Macintosh.

  • Quark Inc.: The Denver-based company won an award for innovative technology for its Xposure product, which has not yet been released.

    Developed in conjunction with Victor Co. of Japan (JVC), Xposure is an image manipulation application that deals with objects, rather than layers.

    Because it never alters the original image until it is saved, and since each manipulation step is broken up into a directory, steps can be removed, copied, altered and otherwise edited before the final image is saved to disk.

    The Seybold editors said the product has "made significant changes to the current paradigms in ways we feel will simplify image editing."

    The other winners for innovation were the International Color Consortium for the Color Profiles Initiative and IBM for its Query by Image Content technology.

    Other winners for excellence included:

  • Apple QuickTime VR, a technology that allows a Macintosh to display virtual reality images, from Apple Computer Inc.

  • The DCP-1, a digital press, from Xeikon.

  • Fractal Painter 3.0, a drawing application, from Fractal Design.

  • Microsoft SGML Author, an add-on to Microsoft Word that allows for structured writing and editing.

  • Netscape Navigator, a World-Wide Web browser.

  • Open Text Latitude, an electronic document retrieval and delivery system, from Open Text Corp.

  • Pianzhang, a Quark XTension that handles long-document composition and makeup, from Miles 33.

    -- dmc

    Cascade Systems Inc.,
    (508) 794-8000, e-mail: malcolm@cascade.com;
    HSC Software Inc.,
    (805) 566-6200;

    Managing Editor Software Inc.,
    (215) 886-5662;
    Navisoft Inc.
    (617) 449-3300, e-mail: customer@navisoft.com;
    Quark Inc.,
    (303) 894-8888, e-mail: quarktech@aol.com.

    Also: Web discussions dominate 15th annual Seybold Seminars

    From THE COLE PAPERS, May 1995, Copyright © 1995, All Rights Reserved.

  • Top | ColeGroup.com | Consulting | Cole Papers | NewsInc. | Cole's Store | Miscellanea | Search
    Copyright © 1990-2010, The Cole Group. All Rights Reserved. Contact us.
    Modified date: 05/ 5/1995, 3:26:08 AM.
    URL: http://www.colepapers.net/TCP.Archive/Cole_Papers_95/TCP_95_05/Seybold_show.html